To get the best out of your SEO marketing endeavours, you need to have the best SEO tools out there. Some of these tools are expensive while others are either too expensive or free. And although many marketers would argue that the best tools are the paid ones or even the most expensive one, there are some free tools that are free and have been proven time and time again to generate top results for both new and old marketers.
We have taken our time to search for 7 of the top free SEO tools for beginners and will attempt to briefly describe why we think they are useful and can deliver the required results.
AdWords Keyword Tool
Number 1 on our list is the ever present Google Adwords Keyword Tool. It is a tool that has been around for a very long time and has been used by just about every internet marketer out there at some point in their attempt to get the best keywords and rank higher on Google. The Google Adwords Keyword Tool is an effective keywords research tool and is not only reserved for Adwords keywords research but also for SEO keywords research as well. The tool generates keywords report which shows the competition, cost per click (CPC) global monthly searches, and local monthly searches for every keyword you try. Even the most advanced SEO professionals occasionally turn to this tool for their research.
When it comes to monitoring traffic to your site and what keywords are sending the traffic your way, Google Analytics is the number one free SEO tool of choice for many people, even some professional search engine marketers. As a beginner, you might find the tool confusing at first but as time goes on, you’ll begin to get a hang of it. Once comfortable with the tool, it will help any beginner get a sense of their website traffic, conversions, audience, their most effective keywords, and lots more.
Google Webmaster Tools
Another good free SEO tool by Google is the Google Webmaster Tools. The tool allows marketers to monitor how much clicks their chosen keywords are clicked, how many pages of their websites are indexed, how many backlinks are active/ pointing to or away from your site, and much more.
Open Site Explorer
To rank high on Google’s search result, or that of any other search provider for that matter, you need backlinks. One free SEO tool that makes that possible is Open Site Explorer. It will help you find websites from which you can get backlinks to your website through competitor backlink research. The tool was created by SeoMoz and helps you determine your chances of getting the same backlinks that your competitors have pointing to your website. .
SEO by Yoast – WodPress
Many marketers prefer this free search engine optimization tool to most of others as it is used to help them walk through the several steps necessary to successfully optimize every single page on a website. It works best when your focus is to optimise your website.
One of the many things you will need to check often as a marketer is the page rank of your website and that of your competition. As search engines such as Google rank websites based on how high their page rank is (between 0 and 10), it pays to have a tool that would make it easy to monitor pageranks. In comes PageRank Status, a free SEO tool that comes in the form of a browser extension, meaning you install it on your web browser (Chrome or Firefox) and each time you visit a website you’ll see the pagerank displayed on the tool bar.
Bing Webmaster Tools
Google Webmaster Tools (GWT) is for any marketer looking to monitor and rank their website high on Google while Bing Webmaster Tools (BWT) can help you monitor and rank your website high on Bing. While the above statement might be totally true, and BWT might have certain features slightly different from GWT, either one or both may be used to increase the rankings of a website on both Bing and Google; and even Yahoo.
All of the above free SEO tools are effective in their own rights but managing all of them can often become a nightmare. That is why premium, paid tools are created. Free tools focus on a single task they were created for while most paid SEO tools combine almost all of the features above into one tool/ user interface.
Hence, if you ask us, we’ll tell you by all means try the free search engine optimization tools to get familiar with what you should be looking for as far as SEO marketing is concerned then go on and signup for premium tools that will make your life much easier.