One of the most common traits among B2B marketers is that they are all overworked and understaffed. By scoring and grading inbound leads, marketers can do more with their limited resources by increasing the rate at which they close sales while freeing up sales and marketing staff to focus on other important things.
The people at Padot.com have painstakingly researched and combined everything you need to know in order automatically score and grade your leads. When done correctly, these methods become one of the easiest ways to increase efficiency and effectiveness of your marketing campaigns. To fully understand what they’re talking about, check out the infographic they (Padot) have created below: